All-Time Business Rivalries

Competitions between two big companies belonging in the same field or industry make interesting stories.

Coke vs. Pepsi

Two of the most popular brands of carbonated soft drinks are Coca-Cola and Pepsi. Ultimately, they are both sugar water, but the rivalry between these two giant names has transcended time, distance, and even culture. The cola wars have gotten even worse over the years, with both companies doing everything to boost sales and gain the favour of the majority. Just like any war, there is always a victor and a loser. By 1996, Coca-Cola emerged triumphant and now, Coke and Diet Coke are America’s most loved soft drinks.

Nike vs. Reebok

Nike and Reebok had been warring for over three decades. In the earlier years of the race, Nike was struggling to catch up as it failed to cater to women, and so Reebok took the lead. Eventually, Nike was able to regain the momentum by recruiting the big guy who would sooner become the all-time most iconic athlete—no other than Michael Jordan himself. Nike was able to surge ahead as Michael Jordan became the endorser and spokesperson of the brand.  Reebok tried to catch up by recruiting Shaquille O’Neal but was not lucky enough. In 2005, Reebok was bought by Adidas. However, Nike is still reigning supreme until now.

McDonald’s vs. Burger King

In the industry of quick-service restaurants, no other restaurants aside from McDonald’s and Burger King have ever waged war overtly. In fact, the rivalry took the national scene as they battled for territory and franchisees. In 1982, Burger King declared an all-out war against McDonald’s. Both food chains improved their own advertising campaigns with the purpose to overpower their competitor. Eventually, McDonald’s gained the favour of the most Americans when it comes to burgers. Burger King, in partnership with Starbucks, got into coffee wars as it introduced a line of coffee-based drinks.

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